Category reference
What trucking insurance leads cost in 2026
Two entirely different products are sold under this name, and comparing their prices without separating them produces nonsense. One is a monthly subscription to a feed of carriers identified from FMCSA filings. The other is a marketplace where you buy individual prospects one at a time. This page lists what each actually costs, with the date every figure was checked and an honest mark against every vendor that does not publish.
By the XDate Alert team — built on public FMCSA / MOTUS records and federal regulations, reviewed against primary sources.
Last updated .
The short answer
FMCSA data subscriptions run about $39–999 a month, clustering at $99–299, and buy you a recurring list of carriers whose federal filings indicate they need coverage. Per-lead marketplaces charge $8–225 per lead depending on whether it is aged, shared, exclusive or a live transfer, and buy you one prospect who has already asked for a quote.
They answer different questions. A subscription answers who should I call. A marketplace lead answers who already wants a call. Most agents who are disappointed by one bought it expecting the other.
FMCSA data subscriptions, by published price
Scroll across to see every column.
| Source | Published price | What it means | Checked |
|---|---|---|---|
| PollyAI | $39 + $40/stateper month | $79 for one state. Platform base plus a per-state bundle; volume discounts at 6+ states. Includes insurance expiration dates. | 2026-08-28 |
| TruckerDB | $49 / $99per month | Starter / Pro. Its renewal dates are PREDICTED from FMCSA registration anniversaries, described on its own site as 'Predictive Anniversary Targeting' — not filed policy dates. | 2026-08-28 |
| Carrier IQ | $149 / $199 / $249per month | 1 state / up to 5 / up to 10, roughly 20% less on an annual commitment. Above 10 states: quote on request. One user included, $19/mo per extra seat. | 2026-08-28 |
| Insurance Apps (DOT Leads) | $99 / $399 / $999per month | Starter / Team / Agency. Carries insurer and policy effective dates. | 2026-08-05 |
| MyTruckingLeads | $149.99 + $49.99/stateper month | Producer Pro, plus $19.99 per extra user. 3-day trial. | 2026-08-05 |
| CarrierOK | $199 / $299 / $999per month | New Registrants / Insurance Directory / All-Access. Seats extra. | 2026-08-05 |
| MyCarrierPortal (Descartes) | from $515per month | Unlimited users. Built for brokers and 3PLs vetting carriers, not for agents prospecting. | 2026-08-05 |
| Carrier411 | ~$99 flatper month | From a May 2026 web archive capture; the live pricing page blocks automated checks, so treat this as unverified. Sold to brokers rather than agents. | archive, May 2026 |
| Insurance Xdate | Not published— | Has never published a pricing page. The only public figure ever stated is 'plans start at $100/mo'. Agency tier is an annual term. | 2026-08-05 |
| CAB, Fusable/RigDig, SambaSafety, Highway, Carrier Software | Not published— | Gated behind a demo request. No number is publicly available to quote. | 2026-08-05 |
XDate Alert sits in this table at $$69 for one state, $$149 for three and $$249 for all 47 states it covers. We publish that on the pricing section and it is the same number Stripe charges.
Per-lead marketplaces, by published price
Scroll across to see every column.
| Source | Published price | What it means | Checked |
|---|---|---|---|
| Aged leads | $8–25per lead | Resold, often months old. | 2026-08-28 |
| Shared web leads | $15–35per lead | Sold to several agents at once. | 2026-08-28 |
| Exclusive web leads | $30–65per lead | Sold once. | 2026-08-28 |
| Live transfers | $50–120per connected call | Interest-verified transfers run to $225. | 2026-08-28 |
| Preset appointments | $90–200per appointment | Fleet-specific leads around $110. | 2026-08-28 |
The arithmetic, including the part that does not flatter us
The tempting calculation is to divide a subscription by the size of its book. Today the XDate Alert book holds 9,901 carriers whose filings say they must put a policy in place, so $$249 nationwide comes out at a few cents a name against $30–65 for one exclusive marketplace lead.
That comparison is not fair and we would rather say so than use it. A book is stock; a marketplace price is flow. Dividing one by the other compares a year of accumulated filings against a single prospect who has already raised their hand, and the resulting number would flatter every subscription in the table above, ours included.
The question that actually decides it is narrower: how many carriers appear each month in the states you write, and will you call them? A subscription buys a documented reason to call and leaves the calling to you. A marketplace lead buys someone who has already asked. An agent who will not make the calls should buy neither.
The honest way to compare is per state you actually write, not nationwide. Lead density varies enormously by state, so a single-state subscription in a thin state can work out worse per carrier than a marketplace lead. Our own state-by-state counts are published for exactly that reason.
What price does not tell you: filed dates versus predicted dates
The largest quality difference in this category is invisible in a price list. A federal rule, 49 CFR 387.313(d), requires an insurer to notify FMCSA before it cancels a motor carrier’s policy. That produces a specific cancellation date on a specific public document. Products built on those filings are reporting a fact.
Other products estimate renewal timing from a carrier’s FMCSA registration anniversary. TruckerDB, to its credit, says so plainly on its own site — it calls the feature “Predictive Anniversary Targeting”. That is a legitimate product and it is cheaper, but a predicted anniversary and a filed cancellation date are not the same claim, and an agent comparing $49 against $149 without knowing which is which is not comparing prices at all.
Method, and what this page cannot tell you
Every figure was read from the vendor’s own public pricing page on the date in the last column. Nothing here is inferred from a third-party comparison site, and no price has been extrapolated — where a vendor prices in tiers we quote the tiers, and where a vendor does not publish we write that it does not.
Three limitations. Prices change, and rows marked 2026-08-05 are three weeks older than the rest. Gated vendors may well be cheaper or dearer than anything listed here; we do not know. And list price is not what an agency with ten producers pays, because seat counts and annual commitments move the number in ways no public page shows.
We sell one of the products on this page, which is a conflict worth naming. The defence is that everything above is checkable against the vendors’ own pages in a few minutes, and we have marked our own row no differently from anyone else’s. If you find a figure that is wrong or out of date, tell us and we will correct it.
Sources
Frequently asked questions
How much do trucking insurance leads cost per month?
Two different products share the name. A subscription to an FMCSA data feed — a list of carriers whose filings show they need a policy — runs roughly $39 to $999 a month, clustering at $99 to $299. Buying individual leads from a marketplace is priced per lead instead: about $8 to $25 for aged leads, $30 to $65 for exclusive web leads, and $50 to $225 for a live transfer. XDate Alert is a subscription at $69 for one state, $149 for three, $249 for all 47 states it covers. Figures checked 2026-08-28.
Why do so many of these vendors hide their pricing?
Of the vendors surveyed here, roughly half publish a number and half require a demo call first. Gating is normal for products sold to agencies with seat counts and negotiated terms, and it is not evidence of a bad product. It does mean a buyer cannot compare the category without making several sales calls, which is the gap this page exists to close. Where a vendor does not publish, this page says so rather than estimating on their behalf.
Is a data subscription cheaper than buying leads?
Cheaper per name, but the division that produces that answer is not a fair one and we will not lean on it. A subscription buys a standing book — the XDate Alert book holds 9,901 carriers today whose federal filings say they must put a policy in place — while a marketplace price buys one prospect who has already asked for a quote. Dividing a subscription by its whole book gives a per-name figure of a few cents, which is arithmetically true and tells you nothing, because the book is stock and the marketplace price is flow. The real question is how many carriers appear each month in the states you actually write, and whether you will call them. An agent who will not make the calls should buy neither product.
Does a published insurance renewal date mean the policy actually expires then?
Not always, and this is the distinction that matters most when comparing prices. Some products publish dates PREDICTED from a carrier's FMCSA registration anniversary — TruckerDB describes this on its own site as 'Predictive Anniversary Targeting'. Others, XDate Alert included, use the cancellation date an insurer actually filed with FMCSA under 49 CFR 387.313(d), which is a specific date on a specific federal document. A cheaper subscription built on predicted dates and a dearer one built on filed dates are not the same product, and the price difference is not the interesting part.
Can I reuse the figures on this page?
Yes, with attribution. Each row records the date the figure was read from the vendor's own page. Prices change — re-check anything you intend to rely on, and tell us if you find a row that has gone stale.